CAC Calculator
Customer Acquisition Cost (CAC)
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How to use
- Pick a specific time period (e.g., last month).
- Enter total money spent on sales and marketing in that period.
- Enter the number of new customers gained in that same period.
FAQ
What is CAC?
Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including all sales and marketing costs.
Why is it important?
If your CAC is higher than your customer's Lifetime Value (LTV), your business effectively loses money with every new customer.